Our Outreach

In today's turbulent, discordant, inequitable and increasingly unsustainable world, it has become difficult to discern truth from opinion, misinformation, and disinformation. Institutions we once trusted, public, private, and governmental alike, have too often strayed from their foundational missions. This is especially true in industries that directly affect public health and well-being: Big Industry, Big Pharma, Big Medicine, Big Agriculture, Big Food, and even the regulatory agencies meant to oversee them.

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The short-term profit motive and the influence of vested interests have taken precedence over the long-term health and well-being of the population. Worse still, these entities sometimes knowingly mislead the public, creating addictive or unhealthy products, abusing and polluting the environment, offering symptom-focused treatments rather than addressing root causes and, sometimes, even concealing low profit-margin but effective treatments from the public. Such practices have eroded public trust and diminished their credibility as stewards of the common good.

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When institutions prioritize power and profit over people, the ecosystem and our planet, they lose their capacity, and often their willingness, to guide us toward a healthier, more sustainable future.

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This website and its affiliated channels are our small contribution to filling that void. We aim to support a grassroots movement by offering accurate, evidence-based information whenever possible, along with practical tools and general guidance for those seeking a healthier and more sustainable way of living.

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We believe that by fostering awareness, supporting conscious choices, and empowering individuals, we can play a part, however small, in shaping a more harmonious, equitable, and sustainable world for all of humanity, and for the other beings with whom we share this beautiful planet.